Complements the general data protection regulation and sets out more-specific privacy rights and requirements on electronic communications.
PECR restrict unsolicited marketing by phone, fax, email, text, or other electronic message.
There are different rules for different types of communication. The rules are generally stricter for marketing to individuals than for marketing to companies. The organisation will often need specific consent to send unsolicited direct marketing.
The best way to obtain valid consent is to ask customers to tick opt-in boxes confirming they are happy to receive marketing calls, texts or emails from the organisation.
The PECR defines specific rules on: marketing calls, emails, texts and faxes; cookies (and similar technologies);keeping communications services secure; and customer privacy as regards traffic and location data, itemised billing, line identification, and directory listings.
Routine customer service messages do not count as direct marketing. General branding, logos or straplines in these messages do not count as marketing. However, if the message includes any significant promotional material aimed at getting customers to buy extra products or services or to renew contracts that are coming to an end, that message includes marketing material and the rules apply.
Organisations/communication providers are exempt from any of the rules in PECR if complying with that rule would: breach a provision of another enactment; breach a court order; be likely to prejudice the prevention or detection of crime; or be likely to prejudice the apprehension or prosecution of offenders
*Please refer to the Terms and Conditions in our footer.
The information contained in this website is for general information purposes only. The information is provided by ISOvA, and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is, therefore, strictly at your own risk.
In no event will we be liable for any loss or damage, including, without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website, you are able to link to other websites which are not under the control of ISOvA. We have no control over the nature, content, and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, ISOvA takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
In addition, the legal texts identified on this website do not represent all the legislation published in relation to the relevant topic areas. ISOvA Consultancy selects the legislation which it believes will apply to the organisations and industries with which it is engaged. In addition, there may be some instances where new legislation or amendments to current legislation are introduced, but there is a slight delay between the introduction of that legislation and the availability of it on this website. ISOvA Consultancy does not take responsibility for the accuracy of any information provided and would recommend that you take appropriate legal advice in relation to any legislation which is relevant to your organisation, as appropriate. In addition, the content of our webpages does not replace each organisation’s duty to be aware of and comply with the legal requirements applicable to their operations.
*Please note some sections maybe blank if no data is relevant
With ISOvA, 80% of the work is done for you. Our dedicated ISO experts maintain a master list of legislation relating to Quality, Environmental, Information Security and Occupational Health & Safety, leaving just 20% of effort from you to tailor it to your organisation.
We've already helped 100's of companies through the process - let us show you what we can do for yours...
Including our quarterly legal compliance updates that are a great resource for evidence for your ISO audits.
If you would like to know more about ISO Standards, Certification and the value of a good management system you can add to your business we would love to hear from you.