Step 2


Setting the right objectives is essential for ensuring governance, risk & compliance is met to the ISO Standard. The Objectives list reports on SMART objectives (Specific, Measurable, Agreed, Realistic and Timebound) grouped by Business Value Drivers providing you with a clear plan of action and status report.

The guidance includes creating objectives and lookup columns that enable you to select from the related Business Value Driver, Performance Evaluation and assigned Role to demonstrate effective planning.

ISO 9001 More Info
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What are the aims of your business? Maybe you want to enhance customer satisfaction, or improve competencies and training? 

Linked to Objectives, Risks, Roles and Key Performance Indicators, all of your aims are clearly tracked within the platform so you can report your progress at all times.

Why you need to establish objectives for your ISO Management System (MS)

Clause 6.2 objectives and planning to achieve them in the ISO Management standard requires you to establish quality objectives at relevant functions, levels and processes needed for the MS. 

The ISO standard requires you to establish objectives that are;

  1. consistent with the quality policy
  2. measurable
  3. take into account applicable requirements
  4. relevant to the conformity of products and services and enhancement of customer satisfaction
  5. monitored
  6. communicated
  7. updated as appropriate

How ISOvA MS software helps you establish quality objectives

The Objectives list reports on SMART objectives (Specific, Measurable, Agreed, Realistic and Timebound) grouped by Business Value Drivers providing you with a clear plan of action and status report. 

ISOvA IMS Toolbox Online Demo - Strategic Objectives List
Business Value Drivers on the Objectives list 


What are the objectives in relation to your ISO certification? Each objective uses SMART reporting, (Specific, Measurable, Agreed, Realistic and Timebound), enabling a clear plan of action and reporting. Guidance includes how to create objectives and lookup columns enable you to select from the related Performance Evaluation and assigned Role to demonstrate effective planning.

The headings below match the columns provided in your IMS Toolbox:

Title (Objective):

The Title column is the name of the SMART objective and is your plan for improvement as stated in your Business Value Drivers and Quality Policy objectives. 

For example, to ‘Improve customer satisfaction’ could include plans to:

  • Reduce the number of product faults
  • Implement a Customer Satisfaction Survey
  • Improve delivery times

Agreed Plan

This column lists the tasks required to achieve the objective.

For example, to implement a Customer Satisfaction Survey, you could:

  • Develop a 5-star scoring system
  • Create a feedback form in Microsoft Forms
  • Automate feedback requests in CRM five days after delivery 
  • Send results to an Excel spreadsheet


This Column communicates the objectives situation at a particular time during a review. This section should always be a true reflection of the objective.

Related to KPI’s

This column links the performance evaluations (Step - 7) to the individual objective giving a broader objective scope.

Evaluation Method

This column considers how you will monitor and measure your performance against the objective.

For example, to measure the Customer Satisfaction Survey, you could measure:

  • Average Customer satisfaction scores per month
  • Scores by product range
  • The number of positive and negative comments

Management Reports

The Objectives list data can be filtered and sorted to provide management reports by business drivers, status, roles, target date and ISO type so you can quickly identify the information required for audits and reports.

Related Lists

Once completed, you can look up your Objectives from the Risk Register, reducing effort and avoiding duplication errors.

Line Breaker

Next Step…

Having determined roles, responsibilities, and authorities for your ISO MS, you can now move to the next step:

Step Implementation Guides:

1: Roles & Responsibilities
2: Aims and objectives
3: Controls
4: SWOT Analysis
5: Interested Parties
10: Audit Programme
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If you would like a demo of the ISOvA (Risk Compliance Software and) Integrated Management System (IMS) software fill out our form below:

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